I remember the first time I entered an IKEA store. One had just opened in Portland, and I thought I’d run in and check out one thing I was interested in for our kitchen. I quickly discovered that one does not simply “run in” to an IKEA. It took about five minutes to find what I was looking for, and twenty minutes to find the stupid exit.
So I can sympathize with the poor people who got caught when Ylvis (the people behind “What Does the Fox Say?“) arranged this prank.