Many people have pointed out the rather obvious fact that clicking a Facebook “like” button doesn’t actually do anything to help people. It’s the social media equivalent of those “honk if you like…” bumper stickers that used to be so popular. Honking communicated solidarity, but little else. Facebook like buttons are the same. Clicking one gives us that satisfying feeling that we’ve supported some worthy cause, but without the hassle of doing anything involving real effort.
Rather than just comment on the problem, though, UNICEF has produced a great little video. The point, of course, is not that we need to stop liking things. We just need to realize that liking isn’t enough.
Of course, this raises the rather awkward question of what you should do if you like this video and want other people to see it. Normally, you would click the like button in the sidebar and pass it along to your friends. But can you really “like” this video? I will, but it does seem rather odd.