Pete Cashmore, founder and CEO of Mashable, wrote a piece for CNN today on 10 Fascinating Facebook Facts – and what they say about us, drawing on insights generated by several recent studies about Facebook users and their habits.
With more than 600 million people actively using Facebook, these studies in fact provide a deeper understanding of our evolving cultural norms: our values, our morals and our changing relationships between one another.
One of the more interesting facts:
3. People in Facebook relationships are happier than single people
In February 2010, Facebook marked Valentine’s Day by comparing the relationship status of its users to their happiness — this was surmised based on the level of positive or negative sentiment in the user’s Facebook updates.
The result: Those in relationships were found to be slightly happier than single people. Those who were married or engaged were also happier than single people on average.
However, Facebook users in an “open relationship” — where the partners are not exclusive to one another — were significantly less happy than single people. Monogamy, it seems, makes us happy.
Read the rest here.