No, I’m not “selling out” to “the man.” (Actually, I suppose that since I have a good job and live in the suburbs with my family of four, I’ve probably already sold out to the man. But, that’s a question for another post.) But, I do have a good reason for thinking that it might be worth running ads on the blog. More on that in a second.
You’ve all seen what it looks like – the sidebar with several small ads. (I wouldn’t go with the three-column visual monstrosity you see on some sites.) And, the ads would all be related (hopefully) to Christian life and ministry. So, I’m not thinking about using some generic ad service that would push ads that have nothing to do with what the blog is all about.
Now, I realize that these ads don’t bring in very much money. So, you might be wondering, “If we’re not talking about very much money, and if the ads take up space on the blog, why bother?” Good question. (Of course it is or you wouldn’t be wondering about it.)
It wouldn’t take much advertising revenue every month to subsidize a small scholarship for the Th.M. program. We have a few Th.M. scholarships and I’ll be posting an announcement soon about a very generous scholarship for Th.M. students headed toward teaching. What I would love to have is even a small Th.M. scholarship dedicated toward students focusing in pastoral theology and preparing for local church ministry. (A big scholarship would be better, but I’m willing to take baby steps.)
So, here are my questions for today. Would it bother you if we included ads on the blog? Or, if any of you have some experience with this, Is running ads on a blog worth it? I don’t really know the logistics of blogvertising (I don’t know if that’s a word, but I like it). So, I’ll take any input I can get.